ABOUT CHAZ

Passionate about design and relentless in pursuing excellence and refining detail, Chaz DeSimone does not subscribe to the statement “perfection does not exist.” It does, and he proves it.

Scribbling “logos” since he was a child and adding serifs to letters since he could hold a crayon* Chaz has been a progressive thinker and creator in many areas of advertising and graphic design. He specializes in his very first loves: lettering, typography, layout, and above all, brand identity. That last category, of course, takes in all the elements of the first three.

Within the scope of brand identity (also called corporate identity or visual branding), Chaz creates the nucleus which is the logo, customizes the fonts for the identity program, and assembles palettes of color and visual elements to visually support the brand in every aspect: stationery, signage, collateral, and beyond…way beyond. Chaz stops at nothing to project the image that will serve his client.

Chaz also designs book covers, book interiors, posters, collateral, and packaging. On the personal side, he paints vibrant abstracts, creates custom greeting cards, and practically lives at Disneyland.

*His favorite Crayola has always been blue-green, even though he can’t draw much more than a stick figure.

  1. Hi! I have recently discovered your blog and really enjoyed your posts, so I’ve nominated you for the Versatile Blogger Award!

    I’ve added a link to your blog from my post: https://lilyandrose1126.wordpress.com/2011/11/07/nominated-for-the-versatile-blogger-award/

    Thanks and congratulations!

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